Tailor-made hotel website creation - Direct bookings, zero commission
8+ hotels and accommodations supported since 2016. Sites that reduce your dependence on OTAs, increase your direct bookings and position your establishment at the top of Google. Each night booked directly saves you 15 to 25% in commission.
OTAs take 20% of each reservation. Your site, zero.
OTAs have revolutionized hotel distribution. But at what price? Between 15% and 25% commission on each reservation, sometimes more. For a hotel with annual sales of €300,000, that’s €60,000 to €75,000 in commissions paid each year to platforms that don’t belong to you.
A well-referenced, tailor-made website is the only structural answer to this dependency. It enables you to capture customers searching for you directly on Google – even before they arrive on the platforms. Every direct booking saves you commission.
At JSEM Production, we’ve supported 8+ hotels and accommodations since 2016: Hotel Villa Maya in Saint-Tropez, Chateau Pascalette, Mirror Room in the Var, Brise Marine Hôtel & Restaurant, Villa Amédéo, Villa Opale sur Mer, Chalet le Plaigny in Méribel. Our hotel websites are designed with a single objective in mind: to maximize direct bookings. Take a look at our hotel projects to evaluate the quality of our deliverables.
The strategy that beats OTAs on Google
OTAs have a considerable domain authority advantage. It’s impossible to beat them on generic queries like “hotel Paris”. But on your own brand – “Hotel [Your Name] booking”, “Hotel [Your Name] rates” – your site can and should appear before the platforms. It’s your brand, your rooms, your reputation. You need to control the first Google result.
Our hotel SEO strategy precisely targets these branded queries and your destination’s local queries – “hotel [city] seaside”, “bed and breakfast [region] sea view” – to maximize your visibility on the highest converting searches.
Jsemproduction Web Agency
The essential features of a hotel website
A high-performance hotel website is not a static shop window. It’s a direct sales tool that has to compete with OTA interfaces – in terms of design, ergonomics and ease of booking.
Integrated online booking system
The number one feature. A visitor who can’t book in 3 clicks from your site will go to the platforms. We integrate the most powerful reservation systems on the market – Bookingmood, Lodgify, Cloudbeds or proprietary systems – with real-time availability display, dynamic rates, synchronization with your OTAs and secure payment.
Immersive photo and video gallery
In the hotel business, images sell more than text. We create premium photo galleries that showcase your rooms, common areas, restaurant, pool and view. If you don’t have professional photos, we can organize a photo session with our partner photographers.
Hotel SEO - Dominate Google in your destination
Structured data Hotel and LodgingBusiness to appear in Google rich results. Dedicated pages by room type, period, event. Content optimized for your destination queries – “luxury hotel [city]”, “sea view room [region]”, “romantic hotel [destination]”.
Multilingual site for international customers
The hotel industry is by nature international. We configure multilingual FR-EN-DE-IT sites to suit your target clientele. SEO-native content in every language, optimized hreflang, multilingual sitemaps – your establishment is visible on Google in every country that sends you customers.
Monthly WordPress maintenance
TripAdvisor and Google Reviews widget integrated directly into your site. Reviews are the first decision criterion for 93% of travelers. Displaying them on your site reassures visitors and reinforces your E-E-A-T signal for Google.
Flawless mobile performance
Over 70% of hotel searches are made on smartphones. A hotel site that isn’t mobile-optimized loses the majority of its potential visitors. Our sites achieve a mobile score of 85+ with an LCP of less than 2.5 seconds – your site will load faster than OTAs on mobile.
Our hotel achievements - 8+ establishments supported
Over the past few years, JSEM Production has created websites for hotels and accommodations in France, Andorra and abroad. From characterful establishments to luxury hotels, each project reflects the unique identity of the establishment.
- Hotel Villa Maya – Saint-Tropez – Custom website + photos & videos + online booking
- Chateau Pascalette – La Londe – Site sur-mesure + reservation chambres d’hôtes & gîtes
- Mirror Room – Var – Custom website + online booking + photos & videos
- Brise Marine – French Riviera – Hotel & restaurant website + online booking
- Villa Amédéo – Custom website + booking + photos & videos
- Villa Opale sur Mer – Bed and Breakfast + online booking
- Chalet le Plaigny Méribel – Site with reservation + SEO Luxe
Take a look at all our achievements to assess the quality of our hotel sites.
Hotel SEO - The strategy to dominate your destination on Google
Hotel SEO is a technically demanding field. OTAs, comparators and large chains have dedicated SEO teams. For an independent hotel to make its mark on Google, it needs a precise strategy and impeccable execution.
Hotel keywords that convert
hôtel [ville] + [caractéristique]– sea view, pool, spa, luxury, romanticchambre d'hôtes [région]– high volume, low local competitionhôtel [nom de l'établissement]– branded requests, top priorityhébergement [ville] + [événement local]– festival, event, seasonhôtel [ville] dernière minute– intent to buy now
Google Hotel Search – Be visible in enhanced results
Google now displays a “Hotels” block in search results, with photos, rates and real-time availability. To be included, your site must integrate the structured data Hotel and be connected to Google Hotel Center. We configure all these technical parameters to maximize your visibility in this priority block.
The content strategy that makes all the difference
A well-stocked hotel blog – destination guides, local activities, seasonal events – generates qualified organic traffic from travelers in the planning stage. These visitors discover your establishment via a blog post and book directly. This is the strategy we recommend and implement for our hotel clients.
Why choose JSEM Production for your hotel website?
We understand the hotel business because we’ve been working in it digitally for 9 years. Hotel Villa Maya in Saint-Tropez, Chateau Pascalette, Mirror Room, Brise Marine – each project has enabled us to refine our methodology and understand the specifics of the sector: seasonality, availability management, traveler expectations, the visual codes of luxury hotels.
- Proven sector expertise – 8+ hotel projects in France and abroad
- Premium design – visual identity consistent with your establishment’s positioning
- Direct booking maximized – integrated booking systems optimized for conversion
- Advanced hotel SEO – Hotel structured data, Google Hotel Center, local and international SEO
- Multilingual native speaker – FR, EN, DE, IT depending on your target audience
- Delivery in 4 to 6 weeks – contractually guaranteed delivery time
- 30-day post-launch monitoring of positions and direct bookings
Frequently asked questions about creating a hotel website
How much does a hotel website cost?
A bespoke website for a hotel is priced between €2,000 and €8,000 at JSEM Production, depending on functionality. This rate includes exclusive design, WordPress development, online reservation system, hotel SEO and 30 days of follow-up. Use our free price simulator for a personalized quote.
Why does a hotel need a customized website?
A tailor-made site reduces dependence on OTAs, which charge 15 to 25% commission per booking. By generating direct bookings, a hotel significantly increases its net margin. Our bespoke website creation is designed to maximize this direct booking rate.
Which reservation system should be integrated into a hotel website?
We integrate the most efficient systems according to your volume and budget: Bookingmood, Lodgify, Cloudbeds or proprietary systems. Each system is configured with rate parity and synchronization with your OTAs.
How long does it take to create a hotel website?
JSEM Production delivers a complete hotel website in 4 to 6 weeks: custom design, WordPress development, reservation integration, premium photo gallery and hotel SEO.
How can a hotel website beat the platforms on Google?
Your direct site can and should appear ahead of the OTAs on your establishment’s branded queries. Our hotel SEO strategy precisely targets these queries, as well as local searches for your destination, to maximize your direct bookings.
Reduce your OTA commissions. Increase your direct bookings.
Free estimate within 24 hours. Hotel specialist since 2016 – 8+ proven achievements.